SEO Specialist…Not ‘Guru’
I work primarily in SEO.
At the mention of “SEO”, most peoples’ eyes start to glaze over. Just what is SEO? Well, it’s short for Search Engine Optimization. It’s a process whereby we make websites more attractive to search engines, thus delivering more people to a website. This is accomplishing through extensive research of the company’s clients, competitors, market, and online trends such as which keywords and keyphrases see the most returns on searches. That research is then taken and used to modify existing content on a company’s website, as well as being used as the basis for creating new content through blog articles, news postings, social media posts, and other areas.
In a way, it’s Internet Marketing. In a way, it’s PR. In a way, it’s sales. In a way, it’s copy editing. In a way, it’s all of the above and more.
What it is is time consuming. To really do SEO well, you need to devote a lot of time to researching and analying. Implementation is relatively quick, or however quickly you can write or program. And then you have to spend time essentially waiting or tracking via analytics, doing more analysis and research, and then implementing new changes. It can be very time consuming. Now throw in a social media account or two tied to a marketing campaign, and you’ve just doubled your work load. And then there are blogs, which often account for the majority of a website’s traffic…
I really appreciate this post on Pear Analytics to try to address exactly what SEO is not, and yet what most people think it is or should be. This piece in general sums up much of my feelings regarding SEO, as I myself am self-learned, and continually learning this topic, since there is no such thing as an “SEO expert”:
5. Have patience and give it time. There is no silver bullet in SEO, and if anyone is “guaranteeing” anything, they are either lying or picking really easy stuff to rank well for. Give yourself a year of building good content and linking, and you will see results. Expensive SEO consultants are a good idea once you have mastered all of the above, or you simply don’t have the time to manage it all anymore.
While I’ve got your attention, I just want to do a shout-out to a friend of mine, Matt McGee, who I’ve known for years through the largest unofficial U2 website, www.atu2.com, but who it turns out is more of an expert in SEO than I am, and whose writings have been of great encouragement and education to me in this past year. Thanks Matt!